Its hard to believe what advertisements are actually selling these days with all of the different elements involved in the media. In one of Neil Postman’s speeches he describes what the environment of media is made up by.“..the media environment..consists of language, numbers, images, holograms, and all of the other symbols, techniques and machinery..”(p1) All of these things must be cleverly deciphered to truly uncover the product and the message.
So what is the advertisement posted above even selling? If someone unaware of the clothing store, Abercrombie and Fitch, it would be hard to look at and say yeah of course they are selling clothes. You wouldn’t assume so since in most of their ads the models are barely wearing anything. Abercrombie and Fitch sells sex in all of their promotions and have done so for years. They use super muscular guys and gorgeous girls to attract people into their store. Is this really appropriate though? Considering they have clothes for kids it is definitely not appropriate. Even the people working there are very good-looking. My friend Daniela applied there and on the application you have to put a picture of yourself and fill in your height and weight. How ridiculous! But there is no stopping them now because as we all have learned sex sells and always will.
Postman, Neil. “The Humanism of Media Ecology.”
Media Ecology Association. Accessed October 7, 2009.
<http://www.media-ecology.org/publications/MEA_proceedings/v1/humanism_of_media_ecology.html>
“Abercrombie & Fitch.” Accessed October 7, 2009
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